Q: People believe that nature = better for the environment and safer for people. Do you think this deserves review?
A: “Natural” implies safety, but ironically, essential oils are the poster child for allergen-rich natural ingredients. Even jojoba oil, commonly found in “sensitive” products, is a reliable source of contact dermatitis and sensitization. Still, most consumers are unaware that natural ingredients can cause serious reactions.
Q: Will silicone remain in the environment after use?
A: Even after decades of unrestricted use, trace amounts, if any, of silicones are still detected in most environmental samples. In fact, under the influence of sunlight, cyclodimethylsiloxane evaporates rapidly and degrades in the air. The small amount of clay remaining in the soil will catalyze the degradation of the small amount remaining in the soil. In water, they separate and degrade again in soil or air. Eventually, the material returns to silica (sand), carbon dioxide and water.
Q: How can we best raise consumer awareness of these issues?
A: Marketers, R&D teams, suppliers and retailers need to collaborate on quality consumer education and resist vigilance – unnecessary fear. Warnings spread quickly through social media, exaggerating the dangers and leading to the proliferation of misinformation. “You want a product that’s both effective and safe,” said Margarita Arriagada, former chief merchandiser at Sephora. “But just because something is natural, doesn’t necessarily mean it’s good for you. Promised Land is safe and effective. The entire beauty industry needs transparency.
