“Silicon-free” does not mean removing the silicone oil component from the silicone-containing formula:
1. Low-irritation surfactant for cleaning;
2. Conditioning agent that replaces silicone oil;
3. Effective ingredients for scalp care.
These three major elements aim to solve the problems of low viscosity, insufficient foam and insufficient conditioning of silicone-free products on the premise of alleviating the current popular consumer concerns about silicone oil ingredients. On the basis of satisfying the hydrophobic effect on the hair surface, these three elements can achieve Effective care for the scalp.
To this end, Yang Jianzhong took China’s first silicone-free shampoo product as an example to explain. Yang Jianzhong pointed out that Ziyuan not only achieves dual silicone-free oil for shampooing and hair care, but also uses internationally leading technology and formula to achieve the characteristics of high viscosity and good combability that are difficult to achieve by other commercial brands.
In fact, the day before this meeting, the China-Japan Cosmetics International Exchange Association also held a “Silicone-free Forum”. Yang Jianzhong and Japanese experts shared the basic situation of Japan’s silicone-free shampoo products and silicone oil alternative solutions. .
At the forum, Meng Fei, Marketing Director of Huanya Natural Care Center, shared the topic of “Development Trend of Silicone-free Oil in China”. Meng Fei pointed out that the growth share of China’s high-end hair care market is ahead of the total hair care market. As a brand focusing on silicone-free concept and natural scalp care positioning, Ziyuan has entered 2,800 KA outlets in less than half a year since its launch. and 5,000 daily chemical store outlets, and has basically completed the layout of the offline market. In the future, it will start to develop the market and open up China’s silicone-free market.
Yang Jianzhong told “Cosmetics Observer” after the meeting that although the Chinese market is still in the cultivation stage and consumers’ awareness and acceptance of the concept of silicone-free oil are not yet high, he believes that if Chinese companies provide real silicone oil alternative solutions for consumers, If the company provides real product value, it will surely quickly achieve the same market size as Japan.
