The first quarter of 2019 is coming to an end, and the new technologies and new products of major raw material manufacturers have also revealed their “true colors”. Natural, green and safe are still the unchanged “main dishes” at the raw material port this year, but in addition to In addition, we have also discovered some new trends and demand points in the market.
01 Sustainable Development
From purchasing products to seeking value resonance, China’s daily chemical market has not only grown significantly in size, but the consumption philosophy of end consumers has also ushered in rapid innovation in recent years.
At this year’s PCHI Raw Materials Exhibition, many multinational raw material companies unanimously chose to make sustainable development one of the important claims of their products.
02 Beauty without boundaries
According to data from China Business News, men’s beauty activity on Weibo increased significantly in 2018 compared with the previous year, which means that men’s beauty awareness is awakening. The growth rate of male beauty products in mainland China has reached 13.5%. Among online beauty consumers born after 1995, men are even more active than women. In view of this, more and more brands have begun to enter the men’s category, affecting the upstream raw material supply side. Raw material manufacturers have also begun to pay more attention to customer groups that have been ignored in the past. Liang Zhenlu said, “In 2019, Dow proposed the slogan “Beauty without Borders”. We hope to provide customers of different ages, genders, countries and regions, and climates with beauty solutions without boundaries.”
For many years, the efficacy of products in the men’s market has been focused on refreshing and oil-controlling. However, in recent years, men’s needs have become more diversified. Two years ago, Dow launched a series of formulas for handsome men in South Korea. Fabienne Bizeray, global market strategy manager of skin care and sun protection business of Dow Home and Personal Care Business Unit, said, “The audience for men’s products is not necessarily men, but more of a demand for personalization and different groups of people. We are combining some traditional When formulating to adapt to the needs of different groups of people, we must consider the characteristics of male consumers. For example, their needs for moisturizing, care, and fragrance are different from those of women or other groups. We will capture some of the characteristics of our customers in this area and use our expertise and advantages in them.”
03 High cost performance
Consumption upgrading has become the main theme of Chinese society and China’s economic development. Thanks to my country’s rapid economic development, China’s middle-class population is expanding rapidly, and their demand for quality life has greatly increased. Innovative, cost-effective products that combine both sensory and functional properties will have great potential in the future.
In response to this market demand, Dow has developed some new mixtures. These new products not only have the characteristics of silicone but also the characteristics of other chemical products. After mixing, they can achieve higher performance and help people improve their quality of life. Another example is the new product they brought this time, the Surprising Essence. It has a silky smooth feel and is not sticky. It not only feels good on the skin, but can also be cold-processed. 56% of its formula is water, which can effectively control customer production costs. .
