Silicones have been around for more than 60 years, and their use continues to increase. When it comes to beauty products, silicones are everywhere. Th…

Cross-linked silicones, also known as elastomers, are the newest type of silicone on the market and are commonly used in anti-aging products. They cre…

Although more and more people are looking for natural products, efficacy is still the most important purchasing driver for most consumers. This means …

Q: People believe that nature = better for the environment and safer for people. Do you think this deserves review? A: “Natural” implies safety, but i…

Q: The benefits of silicones are well established. How safe are they? A: Silicones are some of the most harmless and gentle ingredients known to man, …

Q: Consumers are also demanding ethical products – can silicones be delivered here? A: In fact, silicone raw materials have become a key factor in the…

Sometimes we forget how powerful the sense of touch is and how much information can be gleaned from it. We immediately determine the temperature, visc…

One of the key ingredients in the sunscreen product portfolio is a new water-based synthetic film former. The new film polymer is a hybrid blend of si…

As the growing Asian market becomes increasingly sophisticated about skin care, consumers expect sunscreen products to be both beautiful and have high…

Consumers are intentionally and personally investing in hair care products. They want great sensory results and reliable, long-lasting performance, bu…

IOTA’s new bio-based polymer recently launched as a bio-based, non-GMO hair styling agent that ranges from superior stiffness to soft styling De…